Sometimes it makes a huge difference which side of the road you happen to be. Hamburg's annual consumer fair "Du und Deine Welt" (you and your world) takes place from 24 September to 3 October. This year's main attraction is a "Pirate Special", promising to turn "an entire exhibition hall into a breathtaking pirates' island". We wonder how many of the expected 100,000 visitors to the fair, who take up the invitation to "immerse [themselves] in a pirate's life" realize that the real pirate life takes place within earshot of the spectacle - inside the remand prison cells, on the other side of the road from the showgrounds.